According to a new study released by the AICPA, accountants are not fully realizing the potential of online marketing. With more and more people moving from the yellow pages to the internet for information it is quickly becoming the central avenue for new customers. The amount of online advertising is increasing at 20% a year.

The report also confirmed some obvious marketing thoughts, newsletters are more likely to be saved and forwarded than email blasts or banner advertising. Any accounting firm that is not focusing a greater share of their marketing to online means may see their flow of new customers dry up.

An easy solution is to use services like the Accounting Aisle to do the marketing work for you. The firm gets the benefits of the new customers without adding people to perform the marketing work.